The old Vinto site made for Mexican audiences, expecting to sign up for a subscription service. Vinto Toronto needed to communicate something totally different. Through in-depth market research, the Capy team reimagined a Vinto site that resonated with its new audience, moving from a Mexican to a broader North American appeal. The comprehensive project included building a sleek, mobile-responsive website, with custom SEO-optimized copy that not only tells his unique story but also boosts his visibility online. The result? A sophisticated, user-friendly platform that draws in wine enthusiasts and positions Vinto as a top choice for wine education in Toronto
Vinto wanted to cast a wide net, attracting everyone from sommeliers-in-training to hobby wine enthusiasts. By balancing sophistication and approachability, Vinto's site fully engages its wide audience.
To convey a high-end atmosphere, we highlighted our sommelier's impressive qualifications. Our sleek, high-end website design employs negative space and subtle animations to control the pace, making the site feel like an experience in itself. The result is a seamless, luxurious user journey that mirrors the elegance of the wine classes offered.
To ensure a sense of approachability, we prominently highlighted the welcoming nature of the classes throughout key areas of our design. We also crafted a highly intuitive and navigable layout, making the site accessible and user-friendly for all visitors. This balance of inclusivity and elegance invites both up-and-coming sommeliers and hobby enthusiasts to explore and enjoy the offerings.
This design strikes a balance between professionalism and approachability, reflecting Nicole's expertise and friendly demeanor. From the color scheme and typography to the layout and images, every design element is thoughtfully chosen to convey professionalism, competence, and warmth.
Our goal was to boost the number of bookings on Vinto’s existing booking software. We strategically integrated booking links in a section dedicated to class information, ensuring it blended seamlessly with the site's sleek design. By focusing on user experience and aesthetic cohesion, we created an intuitive pathway that encourages visitors to book, improving overall conversion rates.
Increased site visibility through organic keyword SEO, clean information architecture, and optimization of technical factors.
One pain point on the original Vinto site was its lack of responsiveness. The new Vinto site is optimized for seamless performance across all devices and screen sizes. From a design and development standpoint, the new site maintains a sleek and sophisticated user experience, whether visitors are browsing on a desktop computer, tablet, or smartphone.
