Vinto

Jose Camaro, a seasoned sommelier with a rich background in Spanish wine brings his brand to Toronto for the first time. As Vinto transformed from a subscription wine service in Mexico to a wine tasting class in Toronto, the Vinto site needed a transformation of its own. The Capy team reimagined Vinto's digital presence to captivate its new Canadian audience.
three screenshots from vinto's website - the designs are classy, and bold featuring sweeping landscapes and distinctive typography. View Live Site →

Reimagining brand identity.

The old Vinto site made for Mexican audiences, expecting to sign up for a subscription service. Vinto Toronto needed to communicate something totally different. Through in-depth market research, the Capy team reimagined a Vinto site that resonated with its new audience, moving from a Mexican to a broader North American appeal. The comprehensive project included building a sleek, mobile-responsive website, with custom SEO-optimized copy that not only tells his unique story but also boosts his visibility online. The result? A sophisticated, user-friendly platform that draws in wine enthusiasts and positions Vinto as a top choice for wine education in Toronto

Tools

  • Webflow
  • Krita
  • Netlify

Services

  • Responsive Website Design
  • Web Hosting and Security
  • User Experience (UX) Design
  • Digital Brand Identity Design
  • Information Architecture
  • Graphic Design and Illustration
  • Copywriting
  • Search Engine Optimization (SEO)

Project Timeline

April - May 2024 (2 months)

Services

Responsive Website Design, Web Hosting and Security, User Experience (UX)  Design, Logo Design, Digital Brand Identity Design, Information Architecture, Copywriting, Search Engine Optimization (SEO)

Crafting High-End Digital Experiences

Vinto wanted to cast a wide net, attracting everyone from sommeliers-in-training to hobby wine enthusiasts. By balancing sophistication and approachability, Vinto's site fully engages its wide audience.

Curating Sophistication

To convey a high-end atmosphere, we highlighted our sommelier's impressive qualifications. Our sleek, high-end website design employs negative space and subtle animations to control the pace, making the site feel like an experience in itself. The result is a seamless, luxurious user journey that mirrors the elegance of the wine classes offered.

Staying Approachable

To ensure a sense of approachability, we prominently highlighted the welcoming nature of the classes throughout key areas of our design. We also crafted a highly intuitive and navigable layout, making the site accessible and user-friendly for all visitors. This balance of inclusivity and elegance invites both up-and-coming sommeliers and hobby enthusiasts to explore and enjoy the offerings.

Vinto's website on mobile - the design is clean, text is east to read, and the overall impression is classy.

Sophisticated and Approachable Design

This design strikes a balance between professionalism and approachability, reflecting Nicole's expertise and friendly demeanor. From the color scheme and typography to the layout and images, every design element is thoughtfully chosen to convey professionalism, competence, and warmth.

Seamless Software Integration

Our goal was to boost the number of bookings on Vinto’s existing booking software. We strategically integrated booking links in a section dedicated to class information, ensuring it blended seamlessly with the site's sleek design. By focusing on user experience and aesthetic cohesion, we created an intuitive pathway that encourages visitors to book, improving overall conversion rates.

Search Engine Optimization (SEO)

Increased site visibility through organic keyword SEO, clean information architecture, and optimization of technical factors.

Responsive Mobile Optimization

One pain point on the original Vinto site was its lack of responsiveness. The new Vinto site is optimized for seamless performance across all devices and screen sizes. From a design and development standpoint, the new site maintains a sleek and sophisticated user experience, whether visitors are browsing on a desktop computer, tablet, or smartphone.

View Live Site →

Before

Old Version of altairix site. Page is lacking in information and looks outdated.

Let's get it started.

Enough about us—now, we want to hear about you. Schedule a free consultation today and let's explore how we can help your business thrive.