Webflow
Krita
Netlify
Responsive Website Design, Web Hosting, Web Security, User Experience (UX) Design, Logo Design, Digital Brand Identity Design, Information Architecture Overhaul, Copywriting, Search Engine Optimization (SEO)
Nicole's work involves guiding clients through one of the most critical financial decisions of their lives. That's why her rebrand project focused on designing a site that is not only welcoming but builds a sense of trust and authority with her visitors. By refining the design with strategic categorization, structured FAQs, and intuitive navigation, we ensured her clients feel understood and guided. This personal touch, combined with a professional layout, reflects Nicole's unique approach to her work and strengthens her online presence.
The new site design balances professionalism and approachability, mirroring Nicole's expertise and warm demeanour. Every element, from the colour palette and typography to the layout and imagery, was chosen to convey both competence and a welcoming atmosphere
Nicole's site is fully optimized for performance across all devices, ensuring a seamless experience whether clients are browsing on a desktop, tablet, or smartphone. This responsiveness guarantees that users can access critical information anytime, anywhere.
Accessibility is always front of mind, giving Nicole's content the widest possible reach. Capy brings attention to detail in all its work via alt. text, font legibility, and screen-reader friendly page structure.
Strategic CTAs are implemented throughout the site to guide visitors toward key actions, such as booking a consultation, accessing free resources, or connecting with Nicole on social media. This funnel approach ensures a seamless user journey.
The website’s heart is an informational blog that drives traffic and provides valuable insights to clients. Blog posts cover a wide range of topics related to mortgages, real estate, financial planning, and market trends, offering actionable advice and expert commentary. By regularly publishing high-quality content, the website establishes Nicole as a trusted partner in the mortgage industry and encourages repeat visits.
