Mortgage Broker

www.nicolereynoldsmortgages.ca
Nicole’s site underwent a complete transformation, replacing a generic brokerage template with a custom design that truly reflects her brand. Building on her original branding, Capy crafted a welcoming and relaxing user experience. The goal was to create cohesion across her website, blog, and social media, ensuring her clients feel instantly connected to her brand. By infusing warmth and personality, we highlighted Nicole’s unique approach to client relationships, making her online presence as inviting and distinctive as her services.
Screenshots of the new site for the mortgage broker. View Live Site →

Branding that Resonates

Platform

Webflow
Krita
Netlify  

    Services

    Responsive Website Design, Web Hosting, Web Security, User Experience (UX) Design, Logo Design, Digital Brand Identity Design, Information Architecture Overhaul, Copywriting, Search Engine Optimization (SEO)

      Timeline

      April - May 2024 (3 months)

      Services

      Responsive Website Design, Web Hosting and Security, User Experience (UX)  Design, Logo Design, Digital Brand Identity Design, Information Architecture, Copywriting, Search Engine Optimization (SEO)
      Screenshot of the home page of the mortgage site.
      Building Trust

      Nicole's work involves guiding clients through one of the most critical financial decisions of their lives. That's why her rebrand project focused on designing a site that is not only welcoming but builds a sense of trust and authority with her visitors. By refining the design with strategic categorization, structured FAQs, and intuitive navigation, we ensured her clients feel understood and guided. This personal touch, combined with a professional layout, reflects Nicole's unique approach to her work and strengthens her online presence.

      Screenshot of the mortgage renewal page.
      Professional and Friendly Design

      The new site design balances professionalism and approachability, mirroring Nicole's expertise and warm demeanour. Every element, from the colour palette and typography to the layout and imagery, was chosen to convey both competence and a welcoming atmosphere

      Nicole Reynolds' Website on mobile - showing a section of information about nicole with social media links and a professional portrait
      Responsive Build  

      Nicole's site is fully optimized for performance across all devices, ensuring a seamless experience whether clients are browsing on a desktop, tablet, or smartphone. This responsiveness guarantees that users can access critical information anytime, anywhere.

      Screenshot of the first-time home buyers page.
      Search Engine Optimization (SEO)

      Accessibility is always front of mind, giving Nicole's content the widest possible reach. Capy brings attention to detail in all its work via alt. text, font legibility, and screen-reader friendly page structure.

      Screenshot of the about page.
      Strategic CTA Funnels

      Strategic CTAs are implemented throughout the site to guide visitors toward key actions, such as booking a consultation, accessing free resources, or connecting with Nicole on social media. This funnel approach ensures a seamless user journey.

      Screenshot of the resources page.
      Blog

      The website’s heart is an informational blog that drives traffic and provides valuable insights to clients. Blog posts cover a wide range of topics related to mortgages, real estate, financial planning, and market trends, offering actionable advice and expert commentary. By regularly publishing high-quality content, the website establishes Nicole as a trusted partner in the mortgage industry and encourages repeat visits.

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      Get in Touch

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