Nicole Reynolds Mortgage

Nicole Reynolds, a respected mortgage agent in West Toronto, is known for always putting her clients first. Together, Capy and Nicole crafted a website to mirror her vibrant personality, competence, and warmth, allowing her brand to stand out in a competitive market.
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Developing with purpose.

Nicole’s site showcases a completely original design, trading her generic brokerage site for a fully personalized expression of her work and brand. Capy drew on her original branding to create a welcoming and relaxing user experience. We wanted her online presence to feel cohesive between her website, blogs, and social media profiles, so her clients would immediately feel at home in her brand. We also added a touch of warmth and personality to reflect Nicole’s unique approach to her clients.


  • Webflow
  • Krita
  • Netlify


  • Responsive Website Design
  • Web Hosting and Security
  • User Experience (UX) Design
  • Digital Brand Identity Design
  • Information Architecture
  • Graphic Design and Illustration
  • Copywriting
  • Search Engine Optimization (SEO)

Project Timeline

April - May 2024 (3 months)


Responsive Website Design, Web Hosting and Security, User Experience (UX)  Design, Logo Design, Digital Brand Identity Design, Information Architecture, Copywriting, Search Engine Optimization (SEO)

Building Trust and Sharing Expertise

Nicole’s work is all about guiding her clients through one of the most important decisions of their financial lives. A perfect site helps her do that.

Building Confidence

Nicole’s clients have unique needs, but all of them want to see that Nicole understands their unique situation. Through strategic categorization, well-organized FAQs, hierarchical structuring, and intuitive navigation menus, we make visitors feel understood and guide them to the information they need.

Sharing Information

The website’s heart is an informational blog that drives traffic and provides valuable insights to clients. Blog posts cover a wide range of topics related to mortgages, real estate, financial planning, and market trends, offering actionable advice and expert commentary. By regularly publishing high-quality content, the website establishes Nicole as a trusted partner in the mortgage industry and encourages repeat visits.

Nicole Reynolds' Website on mobile - showing a section of information about nicole with social media links and a professional portrait

Professional and Friendly Design

This design strikes a balance between professionalism and approachability, reflecting Nicole's expertise and friendly demeanor. From the color scheme and typography to the layout and images, every design element is thoughtfully chosen to convey professionalism, competence, and warmth

Authentic Client Testimonials

Testimonials are prominently featured throughout the website, showcasing the positive experiences of past clients and displaying Nicole's commitment to excellence and client satisfaction. These testimonials serve as social proof of Nicole's expertise, reliability, and personal dedication to her clients, helping to build trust and credibility.

Strategic Call-to-Action Funnels

Throughout the website, calls-to-action (CTAs) are strategically placed to encourage visitors to take the next step in their journey, whether it's scheduling a consultation call with Nicole, downloading a free resource, or following her on one of her social media platforms.

Search Engine Optimization (SEO)

Increased site visibility through organic keyword SEO, clean information architecture, and attention to detail in structural factors.

Responsive Mobile Optimization

In today's mobile-centric world, Nicole's website is optimized for seamless performance across all devices and screen sizes. Whether visitors are browsing on a desktop computer, tablet, or smartphone, this ensures that all clients can easily find the information they need.

View Live Site →


Old Version of altairix site. Page is lacking in information and looks outdated.

Let's get it started.

Enough about us—now, we want to hear about you. Schedule a free consultation today and let's explore how we can help your business thrive.