Griffiths Plumbing

Griffiths plumbing delivers high-end plumbing services to the GTA and beyond. Today, our team works on maintaining an online brand that communicates their high quality workmanship, strong family values, and driving online traffic.
Three pages from Griffiths Plumbing website. Design is friendly, welcoming, and professional. View Live Site →

Building a New Brand Identity

Our partnership with Griffiths Plumbing began with a full site redesign with two major goals in mind. First, to craft a digital presence that truly reflects their company’s caliber and commitment to plumbing excellence. Second, to ensure that the site itself is easy-to-use, responsive, and capable of driving business growth through its online reach. Today, we focus on maintaining and updating the site to keep up with their evolving projects and business goals.


  • Webflow
  • Krita
  • Netlify


  • Responsive Website Design
  • Web Hosting and Security
  • User Experience (UX) Design
  • Logo Design
  • Digital Brand Identity Design
  • Information Architecture
  • Copywriting
  • Search Engine Optimization (SEO)

Project Timeline

October - December 2023 (3 months)


Responsive Website Design, Web Hosting and Security, User Experience (UX)  Design, Logo Design, Digital Brand Identity Design, Information Architecture, Copywriting, Search Engine Optimization (SEO)

Focused design for business goals.

Like many of our clients, Griffiths Plumbing had a website that no longer served the evolving needs of their business. Their goals were clear: they wanted to attract more serious business inquiries, announce their ongoing recruitment, and highlight their expertise in custom home plumbing services. They also wanted to increase website traffic and give their site a much-needed aesthetic and functional update.

Mobile Version of Griffiths Plumbing Site

Revitalized information architecture

Strategically designed brand new information architecture to align with evolved services and business goals, emphasizing custom home plumbing projects and showcasing recent works.

Fresh Copywriting

New written content highlighting the business’ experience, competence, and reliability, aligned with the refreshed information architecture

Enhanced User Experience (UX)

Refreshed UX design making relevant information easily accessible and guiding visitors naturally to CTAs

Logo Refresh

Breathed new life into the brand with a modern look

Trust and Accessibility in Design

Leveraged client base to build trust, created a design emphasizing responsiveness, accessibility, and navigability.

View Live Site →


Griffiths Plumbing's old site. Design is bright blue and high contrast. All information is presented in paragraph format.

Let's get it started.

Enough about us—now, we want to hear about you. Schedule a free consultation today and let's explore how we can help your business thrive.