Our partnership with Griffiths Plumbing began with a full site redesign with two major goals in mind. First, to craft a digital presence that truly reflects their company’s caliber and commitment to plumbing excellence. Second, to ensure that the site itself is easy-to-use, responsive, and capable of driving business growth through its online reach. Today, we focus on maintaining and updating the site to keep up with their evolving projects and business goals.
Like many of our clients, Griffiths Plumbing had a website that no longer served the evolving needs of their business. Their goals were clear: they wanted to attract more serious business inquiries, announce their ongoing recruitment, and highlight their expertise in custom home plumbing services. They also wanted to increase website traffic and give their site a much-needed aesthetic and functional update.
Strategically designed brand new information architecture to align with evolved services and business goals, emphasizing custom home plumbing projects and showcasing recent works.
New written content highlighting the business’ experience, competence, and reliability, aligned with the refreshed information architecture
Refreshed UX design making relevant information easily accessible and guiding visitors naturally to CTAs
Breathed new life into the brand with a modern look
Leveraged client base to build trust, created a design emphasizing responsiveness, accessibility, and navigability.
