Altairix Inc.

www.altairix.com
Altairix, a Toronto-based software company specializing in scalable software solutions for startups, underwent a full site redesign. Keeping the parts of their brand that their clients know and trust, Capy incorporated modern design principles to bring fresh energy and improve usability. With a responsive, user-friendly design, the new site reflects Altairix's agile, partnership-driven approach drives meaningful interactions with potential startup clients. Our ongoing partnership ensures the site evolves alongside their new projects and business goals.
Various pages of Altairix site. Style is clean and simple in shades of blue. View Live Site →

Developing with purpose.

Platform

Webflow
Krita
Netlify  

    Services

    Responsive Website Design, Web Hosting, Web Security, User Experience (UX) Design, Digital Brand Identity, Information Architecture Overhaul, Custom Graphic Design, SEO Copywriting, Technical SEO 

      Timeline

      September - December 2023 (4 months)

      Services

      Responsive Website Design, Web Hosting and Security, User Experience (UX)  Design, Logo Design, Digital Brand Identity Design, Information Architecture, Copywriting, Search Engine Optimization (SEO)
      User-Centric Design

      As a dynamic software company, Altairix needs a lot from its website. The perfect site connects Altairix with new projects, and finds the employees to work on them. Altairix's two groups of users were considered at every stage of the design process. A strategically redesigned information architecture was implemented to divide and guide each group of users quickly and intuitely to the information they need. This iterative method allowed Capy to develop a usable site for all visitors, tailoring each page to its target user.

      Finding Talent

      Altairix’s internship program cultivates software talent from top Ontario universities. A major focus of the site redesign was to broaden the program's reach and accessibility, attracting a wider pool of student applicants. A dedicated students page makes it easy for students to learn more about the company and connect directly for opportunities.

      Mobile version of Altairix Site
      A Responsive Redesign

      Altairix’s new site is fully responsive, ensuring a consistent, high-quality experience across all devices. Designed for agility, the site adapts effortlessly to desktops, tablets, and mobiles, reflecting Altairix's commitment to delivering scalable software solutions.

      Search Engine Optimization (SEO)

      Accessibility is always front of mind, giving Altairix's content the widest possible reach. Capy brings attention to detail in all its work via alt. text, font legibility, and screen-reader friendly page structure.

      B2B Copywriting

      Clear and concise copy takes centre stage on most of the Altairix site. With a clientele of mostly businesses, Capy emphasized Altairix's unique development model and competitive advantage. On pages that target potential employees, the tone changes. The site connects differently with each audience for maximum impact.

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      Focus on business goals.

      As a dynamic software company, Altairix needs a lot from its website. The perfect site connects Altairix with new projects, and  finds the employees to work on them.

      Finding Talent

      Altairix runs a thriving internship program, developing software talent from co-op programs at top Ontario Universities. A key goal of the site redesign was to expand the reach and accessibility of this program to a wider group of students.

      Building Awareness

      The second goal was to communicate Altairix's innovative approach to software development clearly with its target clients in the startup sector. A clean information architecture, and modern UI/UX design bring each user to the information they need for a seamless experience on all sides.

      User-Centred Design

      Altairix's two groups of users were considered at every stage of the design process. This iterative method allowed Capy to develop a usable site for all visitors, tailoring each page to its target user.

      Revitalized information architecture

      Strategically designed new information architecture to guide each group of users to the information they need.

      Business to Business (B2B) Copywriting

      Clear and concise copy takes centre stage on most of the Altairix site. With a clientele of mostly businesses, Capy emphasized Altairix's unique development model and competitive advantage. On pages that target potential employees, the tone changes. The site connects differently with each audience for maximum impact.

      Search Engine Optimization (SEO)

      Increased site visibility through organic keyword SEO, clean information architecture, and attention to detail in structural factors.

      Accessibility in Design

      Accessibility is always front of mind, giving Altairix's content the widest possible reach. Capy brings attention to detail in all its work via alt. text, font legibility, and screen-reader friendly page structure.

      View Live Site →

      Before

      Old Version of altairix site. Page is lacking in information and looks outdated.

      After

      Image of new altairix site. Style is clean and simple. There is much more information and it is laid out in a modern, creative style. View Live Site →